1. Customer structure: 1. When entering large supermarkets in the United States, it is generally operated by several large companies, such as HOMEDEPOT, LOWES, PP, etc., which purchase a large amount in China, but the requirements for factories are also extremely strict, especially before the first cooperation, from Inspection, factory inspection, product development, and even some certification and landing, etc., are generally difficult for small-scale factories to bear. In addition to the cost, there is a lot of human and material investment, and the time will be tossing for more than half a year. Factories that do not have a professional team with a good understanding of the American market should not cooperate with them directly from the beginning, otherwise the factory will have to pay a lot of tuition fees, and their claims are quite powerful. Even the industry leaders Lu Da and Cheng Lin They also happen from time to time.
Of course, once the cooperation is successful, the order is not to worry about, and it is very planned, but the price is also calculated for you, and it can also greatly improve the image of the factory and improve the internal management of the factory.
Therefore, there are also some factories in China that indirectly cooperate with them through third parties.
2. DIY market, this part of the market is considered active, and it is also done by most domestic enterprises, including many foreign trade companies. These customers mainly focus on small wholesales, specialty stores, terminal retail, and online sales. Generally, the factory is required to have the US certification, and the most popular one is the well-known UPC certification. And there are a lot of Chinese people doing it in the United States, especially in California.
The price requirements in this part of the market are also relatively loose, and the first is stable quality. If there is no good factory cooperation, it is better not to do it, otherwise there will be many sequelae.
3. A small number of factories set up their own sales companies in the United States to do ODM or OBM, mainly in the DIY market. At the same time, they can directly contact some supermarkets and do some after-sales services. However, this is based on the conditions of the factory, and they are specialized in the North American market. .
2. Product type: Except for a small part of OBM, which is marketed with a full range of products, most of the rest are purchased from a single variety, mainly basins and kitchen faucets, and bathtub/shower faucets are mainly wall-mounted This type of faucet is mainly purchased in China. The quality of this type of faucet requires higher reliability and more professionalism. Because of the variety of installation methods and high installation professionalism, everyone should be careful! Among them As we all know, the American people have a very strong sense of rights protection.
Faucets in the American market are generally larger in size and size, especially kitchen faucets. Everyone who makes sinks in this area knows that the size is relatively large, so everyone must know the size and specifications before making them. Many customers do not understand. , including the dimension parameters of the mounting part.
1. In terms of type: kitchen faucets are mainly removable, basin faucets are mainly single-hole and heightened single-hole, eight-inch split double handles in the DIY market, and single-handle 4” double handles are used for engineering and hotels. Most of the holes and double handles are 4″ double holes, and the relative price of this kind is more economical.
2. From the surface color: BN color is the main color, about 60%, CP color is about 20%, ORB and some other special colors are about 20%. Among them, BN color is now generally required by large companies to do PVD.
3. A few details: 1. Before placing an order, you must choose a manufacturer that specializes in the American market, even if the customer provides customized samples, especially if the business itself has no experience in the North American market. Otherwise, you will have to do more after-sales work than before the order is placed.
2. For the product, in addition to the external dimensions and specifications, the size of the installation site and the installation structure/method also need to be confirmed. Otherwise, your products are beautifully made and of good quality, but the installation is very inconvenient and cumbersome. , very laborious, customers will say that your product quality is a problem, especially if you are used to the European market, there is not much attention to business in this regard, most of them are standardized, and the factory will handle it. In the United States, professional installers are very expensive, and the evaluation of the installer is also very important. The evaluation of the installer can largely determine the buyer’s intention.
3. Quality first, price second: ensure quality and reliability first, then optimize product configuration and control costs. It is best to be familiar with the standard and do it according to the standard requirements. Especially in the DIY market, most customers are non-professional and only know that they have UPC certification, but some factories in China even have UPC, maybe they are only commissioned by a third party according to the needs of customers. They are not familiar with the standard requirements, so they have to Do business by yourself.
Post time: Jan-17-2022